Shaped by hand

I am Linda; the founder and milliner of Head of Fashion, and it springs from longing for garments that told a story – garments that bore the marks of the hands that made them, the landscapes that inspired them, and the values that define them. Join me on this journey of rediscovery, where every hat is a testament to the power of patience, authenticity, and the enduring allure of handcrafted fashion.

In a world where fast fashion dominates, Head of Fashion is to stands as a testament to the beauty of slow, deliberate craftsmanship.

At Head of Fashion, we believe that true luxury lies in the tactile experience. The garments are more than just clothing; they are tangible expressions of heritage, tradition, and the enduring beauty of slow fashion. Each hat tells a unique story, with every wear adding a new chapter to the ongoing narrative.

Each hat is a labor of love, shaped by fire, water, and the skilled hands to share our passion for quality and attention to detail; every step of our process is infused with the essence of Swedish craftsmanship.

Embrace the tactile beauty of our creations and experience the magic of Head of Fashion for yourself.

Linda Ersson

Based in Gothenburg, Sweden, I am the founder of Head of Fashion. I have studied millinery at Tillskärarkademin and I found that my true passion lies in the actual craftmanhip of making hats and accessories.

One of the greatest things I ever been told is work with the material, to let the material be alive and set the terms. That is the truth and beauty of craftmanship. To let the material be able to shine, and let it take the time to shine.

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© 2022 Linda Ersson